Hyundai Card Company
Name: HyundaiCard Co., Ltd.
Established on June 16, 1985
Authorized Capital : \30trillion(30조)
Paid-in-Capital: \8.023trillion(8조23억)
Third Biggest company
in the Market
Business Policy
Hyundai card’s marketing success example
Alphabet marketing
M – Motor (total service of cars)
Multiple service (various use of card point)
S (shopping) T (telec
1. Hyundai Motor Company
In 1999, Hyundai Motors merged KIA motors. After that, it was almost oligopoly of Hyundai Motors in Korean car market . But the recession of Korean economy, the sales of domestic market was so unstable that Hyundai had to find new ways for 'Cash Cow'.
(10,000cars)
Hyundaicard’. Under their vision that takes off the world’s first financing company they launched the ‘Hyundaicard M’ in May 2003. They introduced the ‘Save point system’ which is the point anticipation system for the first time. After launching the ‘Hyundaicard M’, they continued their Alphabet marketing strategy such as Hyundaicard C (2004), Hyundaicard S, (2004) ,Hyundaicard V
Executive Summary
Recession in the US automotive market and Hyundai’s Success
The Financial Crisis that first initiated in the United States has undoubtedly struck the American automotive market. General Motors (GM), Chrysler and Ford who are namely, ‘the big three’ reported approximately 50% of sharp fall in sales in January 2009 . GM and Chrysler were affected the most and are curre